Advertising campaign Brief: Scamps & mock Ups.

 For the advertisement we decided to go ahead with doing a Musica campaign where we explored the different ways to portray 'Blu-Ray' movies as very high quality by advertising them to be an 'experience' as if you are part of the movie when watching it and therefore have to prepare yourself for the great experience.

Therefore as you can see throughout the scamps i've done, we are trying to get the message across by using ambiguous images and ideas.

In the mock ups i have done below you can see that we have decided to head for two different images for each type of advert. The outdoor advert we have decided to brand a taxi as well as a lamp post and pavement which will provote Blu-Ray as well as Musica to society.

Our alternative ad will consist of us making wobblers to place on gym equipment which will promote our concept of 'experiencing' or having to prepare for the full Blu-Ray experience. 

For our print ad we wanted to stick to the same visual imagery of water but to have completely different meaning in terms of the movies being promoted, such as the underwater photo would be for Jaws and the photo of me in the bath of ice would be to promote the preperation one would go through to experience 'The Day After Tomorrow' in Blu-Ray