We were extremely happy with the way the ads turned out, as the all had a very similar visual affect and and appeal to them, which in turn brought them together in terms of cohesiveness through out the campaign we chose to do for musica 'Blu-Ray" genre's.
Each ad is made to represent the 'real' feeling that 'Blue-Ray' movies offer when watched. This is portrayed by each ad directly relating to the movings in the ad reinforcing the idea that you feel as if you are a part of the movie when you watch with Blue-Ray as the quality is so good.
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