Triplex bag:

Here above show's the final product of my triplex bag being modeled off, as you can see i chose to go ahead with the camera bag as i thought it would look the most chic and sophisticated bag to design with triplex!

Advertising campaign Brief: Final Ads

We were extremely happy with the way the ads turned out, as the all had a very similar visual affect and and appeal to them, which in turn brought them together in terms of cohesiveness through out the campaign we chose to do for musica 'Blu-Ray" genre's.

Each ad is made to represent the 'real' feeling that 'Blue-Ray' movies offer when watched. This is portrayed by each ad directly relating to the movings in the ad reinforcing the idea that you feel as if you are a part of the movie when you watch with Blue-Ray as the quality is so good.

Advertising campaign Brief: Scamps & mock Ups.

 For the advertisement we decided to go ahead with doing a Musica campaign where we explored the different ways to portray 'Blu-Ray' movies as very high quality by advertising them to be an 'experience' as if you are part of the movie when watching it and therefore have to prepare yourself for the great experience.

Therefore as you can see throughout the scamps i've done, we are trying to get the message across by using ambiguous images and ideas.

In the mock ups i have done below you can see that we have decided to head for two different images for each type of advert. The outdoor advert we have decided to brand a taxi as well as a lamp post and pavement which will provote Blu-Ray as well as Musica to society.

Our alternative ad will consist of us making wobblers to place on gym equipment which will promote our concept of 'experiencing' or having to prepare for the full Blu-Ray experience. 

For our print ad we wanted to stick to the same visual imagery of water but to have completely different meaning in terms of the movies being promoted, such as the underwater photo would be for Jaws and the photo of me in the bath of ice would be to promote the preperation one would go through to experience 'The Day After Tomorrow' in Blu-Ray

Triplex bag planning:

For the triplex bag i decided i wanted to create a bag that was functional for the thing it will be carrying as well as represents it. So i started to scamp a few ideas of what kind of bags i could do and came up with a few different ideas:

1. My first idea was to create a backpack shaped like a tortoise shell that opened at the 'neck' of the turtle. It would function to hold books on either side and open and close with a clip.

2. Secondly i came with the idea of creating a juice or energy drink shaped bag. It is also a backpack it will function as a sports bag to hold items needed for gym bunnies such as protein shakers and energy drinks etc.

3. Thirdly i wanted to create a bag shaped like an ice-cream, this will be a sling bag where the strap is attached to the stick of the ice-cream. It will open at the extra attached bite mark on the tip of the ice-cream. It will function to hold a towl, swimming costume or other small objects such as sunscreen and things needed fr the beach.

4. Lastly, i wanted to create a camera bag which would be a sling bag to hold books or a camera itself. I wanted to attatch a 'lens' and 'flash' to the front to make it easy to grab and open, as well as small details such as a little pouch to hold film or pens depending on what it is holding.