Tuesday, March 8, 2011

Project 2: Graphic Identity and Packaging < Part 2

We were given another brief today!!!

This brief is a follow on from the graphic identity brief we just did, but now we must take our graphic identity and create some sort of packaging that will best suite it and be visually appealing.
Therefore i chose Dairy Farmer in the previous brief there are 3 levels for the 3 different types of packaging i must design:

1. Full Cream
2. Low Fat / 2% cream
3. Skimmed milk.

These are called the range of my packaging and consists of mild, medium, strong and has to do with quality and strength.

The recommendations for the brief are:

Find a unique way to express the range, without relying on COLOUR, like every other product's range out there does!

Simple concepts but Sophistication comes in the execution and/or design.

And of coarse, don't rely on the internet for inspiration!!!

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