Advertising campaign Brief:

Today we were giving an advertising brief, which require us to be split into groups of 2.
our names were all put into a hat and we had to pick out a name. i got kelly tomes, LUCKILY, cause i am going away this weekend and she stays just down the road from me :)

In this brief we were challenged with the following:

Create a campaign that positions any one of the following brands, please note that you may either do a generic campaign for the brand, or for one or more products categories.

1. Cape Union Mart (generic or categories).
2. Wellness warehouse (generic or categories).
3. Musica's DVD store (generic or genres/categories).

The campaign had to consist of:

1. At least 2 print executions.
2. At least one alternative brand contact.
3. At least one outdoor.