Advertising campaign Brief:

Today we were giving an advertising brief, which require us to be split into groups of 2.
our names were all put into a hat and we had to pick out a name. i got kelly tomes, LUCKILY, cause i am going away this weekend and she stays just down the road from me :)

In this brief we were challenged with the following:

Create a campaign that positions any one of the following brands, please note that you may either do a generic campaign for the brand, or for one or more products categories.

1. Cape Union Mart (generic or categories).
2. Wellness warehouse (generic or categories).
3. Musica's DVD store (generic or genres/categories).

The campaign had to consist of:

1. At least 2 print executions.
2. At least one alternative brand contact.
3. At least one outdoor.

Final Packaging Design

 

 

 

My final product for my packaging!!!

I am very pleased with the result of my design for this project as i had all the desired requirements on the brief for the packaging and i think it looks very visually appealing for someone to want to buy this new product on the market for body-builder.

 

Paper Food project :) (fun) :)

Paper cup-cake (looks tasty):

I came wanted to design a chocolate cup cake for my paper food project, so therefore i though of creating a base made from thin detailed paper to make it seem as it was actually the base of a designer cup cake :)

Then i crumpled a large ball of brown paper to act as the foam of the cup cake.

After this i cut hundreds of thin gloss brown paper strips a rolled them tightly to form small ruffle looking of icing for the topping of the cup-cake, and to finish it off i twirled a hard piece of purple paper to form the candle as the centre piece for my cup cake.

Mock up of packaging

Here is my design that i came up with as an accurate example of what i want my final packaging to look like.

There are some minor changes that need to be made it though:

1. the weight size must be very distinct when it changes in size according to the type of milk.

2. bring the label to be more compact so it can fit on the shaker.

3. make the font type a bit better so its easier on the eye for the view when looking at the product as it was on the shelf of a shop.

Here is the process work i have started to do for my packaging design, i am trying to use a concept of how, as the range of milk from skimmed being the lowest, to full cream being the highest. It will be bought but men of that specific weight class or training class.

Therefore Skimmed - for the lowest weight day.
2% less fat - being for those having an average weight day.
and Full cream - for the biggest baddest body builder weight class.

The last two scamp pages you are able to see in a very simplistic way what i would like my bottles to look like, a protein bottle (Body-Builders) with an image of a bodybuilder lifting different weight sizes, representing the difference in what kind of dairy milk you are buying or looking to buy.

Project 2: Graphic Identity and Packaging < Part 2

We were given another brief today!!!

This brief is a follow on from the graphic identity brief we just did, but now we must take our graphic identity and create some sort of packaging that will best suite it and be visually appealing.
Therefore i chose Dairy Farmer in the previous brief there are 3 levels for the 3 different types of packaging i must design:

1. Full Cream
2. Low Fat / 2% cream
3. Skimmed milk.

These are called the range of my packaging and consists of mild, medium, strong and has to do with quality and strength.

The recommendations for the brief are:

Find a unique way to express the range, without relying on COLOUR, like every other product's range out there does!

Simple concepts but Sophistication comes in the execution and/or design.

And of coarse, don't rely on the internet for inspiration!!!

Project 1 Finals